Most agencies rent attention and hand you the bill.
Big ideas, relentless content, launches that trend and media money that behaves. Mixed to order, served cold, measured to the drop.
7+ years
engineering attention for global brands
50M+
organic views on a single launch, in 24 hours
3B+
digital impressions on one campaign
$3M+
in measurable revenue driven
Six specialisms. One creative chemistry.
Big ideas built to earn attention instead of renting it. Cultural hijacks, platform tricks nobody saw coming, and creative that travels on its own legs.
A global streaming giant needed launch buzz for its flagship spy thriller, with zero video media budget. We hijacked the one button on every Android TV remote that marketers ignore: the voice assistant. Banner ads carried a cryptic phrase, voice-SEO'd so hard it was the only result. Speak it, and the show's star handed you a top-secret mission.
200,000+ interactions in 48 hours. $0 video spend. National creative award winner.
A global baby-care brand had a trust problem: parents don't believe ingredient labels. So we turned the most traditional medium in the market, the morning newspaper, into a gateway. One scan and a 3D ingredient lab unfolded on the reader's floor, proof they could walk around.
2M+ impressions. Campaign of the quarter. A CEO-level shout-out in the company-wide mail.
A production line for your feed. Strategy, scripting, shooting, editing and community, running on a weekly rhythm that never asks you to think about it.
A national financial services giant wanted a young audience that actively avoids finance content. We gave finance a human face: a host-led engine mixing trend-jacks with deep explainers, influencer voices layered on for credibility, the full pipeline owned from concept to script to edit to amplification.
40M+ views. 2.2x growth for the business unit. Individual videos crossing 1M+ views on the regular.
An Upper West Side cocktail bar needed big-brand content on a neighborhood budget. One lean team, shot entirely on iPhone, edited same-day, posted on a fixed weekly rhythm, comments answered inside five minutes.
A full always-on presence, ads included, at a fraction of a production house's day rate.
Openings, launches and events turned into content storms. We build the real-time newsroom, so the internet finds out before the press does.
A landmark cultural institution opened with an A-list red carpet, and needed the physical night to become a global digital monument in real time. We built a real-time engine: on-ground editors slicing carpet footage into vertical, sound-on edits the moment it happened.
The #1 trend worldwide for 48 hours. 50M+ organic video views. 3B+ digital impressions. Faster than the press could file.
A national payments network had one booth at a global fintech festival, against 80+ competitors. We bridged print to ground: ads in the financial dailies steered attendees to the booth, a war room pushed breaking-news cards to LinkedIn and X before rivals could draft a release, and live user reactions became same-day social proof.
2M+ offline-to-online impressions. A top-3 trending fintech topic of the festival.
Media buying that treats your budget like our money. Meta and Google, full-funnel, tracked to the last click and reported in plain English.
A Manhattan cocktail bar and its private event space needed bookings, not likes, on a few-hundred-dollar monthly budget. Always-on local search campaigns, tuned continuously.
563K impressions, 11K clicks and 4,300+ conversion actions in eight months. Enquiries became a weekly rhythm instead of a hope.
Certified where it counts. The same playbooks that ran national budgets, pointed at yours.
Meta Certified Media Buying Professional. Google Ads certified. HubSpot Inbound certified.
Your next customer isn't Googling. They're asking ChatGPT. We make sure the answer is you.
AI search traffic grew over 500% last year. AI answers now reach billions of queries a month, and they don't show ten blue links. They name one or two businesses.
Ask ChatGPT for the best cocktail bar in your neighborhood, the best med spa in your town, the best agency for your category. If you're not in the answer, you don't exist to a growing slice of your market.
We audit how the machines see you, fix the structure and authority signals they feed on, and track your presence in AI answers month over month.
Positioning, naming, identity systems and the words that carry them. Built so everything you ship afterward looks and sounds inevitable.
A global fashion retailer risked irrelevance during the market's biggest festive season, when tradition rules and Western casualwear gets ignored. We produced a cinematic festive anthem that grounded the global brand in local reality without diluting its premium identity.
It pushed the brand into the festive-shopping consideration set for the first time.
The site you're standing on. Named, positioned, designed and built by the bottle you just opened.
ELXR is its own case study.
Names stay under NDA. The mechanics don't. Full dashboards get walked through live on a call.
That's the whole philosophy. Everything else is execution.
ELXR Creative is a New York and New Jersey marketing agency built on a simple grudge: attention got too expensive, and most of what brands buy evaporates by morning.
Pranav "Nav" PrakashFounder
40.71°N
New YorkNew Jersey
7+ years engineering campaigns for global brands. Now running that playbook for brands that can't outspend anyone.
AttentionEngineer
In the lab
7+ yrs
AI-assisted where it makes us faster. Human where it makes us better.
It was founded by Pranav "Nav" Prakash after 7+ years engineering campaigns at global stalwarts, including Dentsu Creative, Schbang, Disney+ Hotstar and Amazon Prime Video, for names in streaming, luxury automotive, fashion, beauty and finance. The work won national creative awards, trended worldwide, and taught one repeatable lesson: the best results were never the most expensive ones. They were the most engineered.
ELXR exists to run that playbook for brands that can't outspend anyone: strong ideas, relentless content, launches built to travel, budgets treated like they're ours. AI-assisted everywhere it makes us faster. Human everywhere it makes us better.
Brewed in New York. Served wherever growth is ordered.
Elixir, minus the letters we didn't need. A concentrated dose of what actually grows a brand.
Hospitality groups, F&B and CPG brands, wellness and med spas, boutique fitness, venues and events, and cultural institutions, mostly across New York and New Jersey. If you're elsewhere and interesting, write anyway.
Client confidentiality is standard practice, and half our best work sits under NDA. Full case studies, dashboards and raw numbers get walked through live on a call.
Usually a focused 30-day pilot with one defined outcome, then a monthly retainer if we've earned it. Launches and one-off moments are scoped as projects.
Everywhere it makes the work faster, and nowhere it makes the work worse. Strategy, taste and the final call stay human.
Tell us what's not growing. We'll tell you what we'd pour, and show you the receipts on the call.